THE CHALLENGE

A home gutter installer had done it all – print, digital, broadcast, etc. Each of these solutions had worked to an extent, but the client was disappointed with relatively inefficient campaigns and wanted more cost-effective and measurable lead generation. Many homeowners are familiar with gutter guard systems, they simply don’t know which one to choose. Our team stepped-up with a comprehensive campaign designed to engage and educate the target audience.

Goals

  • Educate the markets and set the client as a thought leader
  • Focus the marketing channels and increase qualified leads

THE STRATEGY

Utilizing a diverse combination of solutions across the customer purchase funnel, the team built a marketing plan consisting of sponsored content, print, targeted online display and social media, targeting prospects for the client and driving qualified leads and measurable results.

THE RESULTS

  • From the launch of the campaign in June through the end of September 2017, the campaign drove 179 unique, qualified phone calls from print alone.

  • During the same time period, the client’s web traffic exploded, drawing in over 2,900 sessions and just under 2,500 new visitors.

WORK WITH US

Grow Your Business

CONTACT US