THE CHALLENGE

A family owned lumber company, which offers a variety of products and services for homeowners and building professionals, faced the same challenge many small businesses face: Remaining top-of-mind for consumers who could choose national brands instead of local options.

The campaign goal: Increase foot traffic to local lumber stores.

THE STRATEGY

In the past, this client had promoted sale events using geo-targeted newspaper insert ads. Our team built on this strategy by introducing digital display ads, helping reach home improvement shoppers in the same targeted area.

As a next step, our digital experts enhanced the campaign with an effective geo-targeted mobile ad campaign to compete against the business’s national competitors. When shoppers were in the area of a competitor, they were served mobile ads with discounts to incentivize them to visit their local lumber store instead.

THE RESULTS

  • The campaign consistently outperformed all other digital marketing solutions employed by the client before.
  • The client also gained invaluable business insights from the reporting provided by our digital experts.

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