THE CHALLENGE

A major healthcare system felt their marketing visibility wasn’t being maximized in the digital landscape.  They needed to expand their marketing coverage and connections to reach potential patients in their practice areas including audiology, breast center, obstetrics, pain management, physical rehabilitation, robotic surgery, and sleep center.

THE STRATEGY

Our digital team developed a plan to maximize name exposure while generating leads.

The overall campaign employed a combination of channels such as digital display, SEM, content marketing, email and social and the team implemented a different tactic for each channel.

THE RESULTS

  • 555 phone calls and 72 form leads
  • 20.52% conversion rate: 8X higher than the industry average
  • $49.36 CPA: 61% lower than the industry average
  • 3.42% CTR: 2X higher than the industry average

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