The digital world can be complicated. Let us be your guide.


For the latest updates in digital marketing and company news.

General Educational References

Whitepapers, infographics, articles and more.

When Making a Sale
isn’t the Bottom Line

Measuring revenue from your campaign won’t tell the full story– factor in these soft metrics for a comprehensive picture of your digital strategy’s ROI.

Using Data to Fuel
Your Marketing Machine

Make sure your business has the information it needs to identify, target, and connect with your customers.

5 Ways to Keep Your
Marketing on Course

These strategies can help you steer clear of dead ends and optimize your marketing.

The Right

Use these measurements to see what’s working- and what isn’t- to power up your marketing campaign.

Learn the Secrets of
Effective Audience Targeting

Mining your wealth of data- and using it to customize your marketing campaign- can help you find and persuade your ideal customers.

How to Optimize
your Marketing

With clear goals and a commitment to measuring progress, you can get the results you want without breaking your budget.

Social Media Options
For Content Marketing

Social media marketing is not one size fits all. Connect with your desired audience by choosing the right platform and using the right approach.

Content Marketing

Your company needs a content program. Here are steps to help you develop a plan, overcome resistance and effectively distribute your pieces.

Audience Targeting in a
Data-Driven World

The digital age is generating compelling consumer data that can help you direct the right messages to the right audiences. Learn more about the art of audience targeting.

5 Steps to Better
Search Optimization

How can you improve the chances of potential customers finding your company? Here are strategies & tactics towards better SEO.

5 Steps to Create Valuable
Video Content

Lights, Camera, Customers. Discover how small and medium-sized businesses can tap the power of video to extend their reach.

Audience Targeting Tools:
Email Marketing

Email is a powerful channel that delivers content and connection to your target audience. Read on for tips that can help improve your email-marketing strategy.

SEO Tools to
Power Your Marketing

Here are some time- saving, effective, and low-cost (or even free) tools to help you optimize your marketing campaign for search.

5 Reasons Traditional Marketing
and Social Media Need Each Other

Social media should be included as one strategy within a larger multi-channel marketing plan. Here are reasons why traditional media & social complement each other.

Better Audience Targeting
in Three Steps

Make the most of your marketing dollars by finding and connecting to the audience you want. Here are three steps to get you started.

Digital Marketing

What’s your marketing plan missing? Catch up on the most popular strategies that businesses are adopting today.

Inbound Marketing 101:
Bringing Customers to Your Brand

Be SMART. You need a thoughtful plan that gives people a reason to seek out your brand. Learn more how to attract customers and increase sales with inbound marketing.

State of
Social Media

Here’s a look at the top trends shaping the world of social media marketing and considerations for how you can improve your efforts.

Work Smarter, Not Harder
by Repurposing Your Content

A majority of people who visit company websites get there because the site comes up in search results. Learn tips on how to improve your ranking organically.

Boosted Posts

Boosted posts are a great way to test out advertising on Facebook, yet limiting your business to these alone may be hindering your social media marketing efforts.

Put a Halo
Around Your Brand

Benefit from the company you keep. Connect with a premium publisher to help push your message in front of an established audience and increase interaction with could-be customers in a positive way.

Keys to an Effective
Content Marketing Strategy

To create an effective content marketing program, you need to know what kind of content you will create, how you will distribute it, and how you will measure its success.

How to Build a Mobile-Centric
Search Strategy

Creating a search strategy that revolves around mobile is the best way to reach your customers wherever they are, whenever they’re looking for something.

The Power of Visuals
in Content Marketing

The way people consume content is drastically changing and the value of visual content will increase as the popularity of social networks such as Pinterest, Instagram & Snapchat continues to grow.

7 Things You Need to
Know About SEO

Here are some key SEO terms that you should know in order to make the most of your marketing efforts.

Content Marketing Trends
You Need to Know

Today, nearly 90% of all companies employ a content marketing strategy to achieve their business goals. Stay ahead of the latest trends.

9 Marketing Metrics to
Help Target Your Audience

Monitoring your marketing efforts is crucial to understanding what works, what doesn’t, and where to spend your precious marketing dollars. Here are 9 metrics to help you analyze data & take action.

Marketing to Students

How strategic targeting and great content can help make you the college of choice in a world of unlimited options.

Make the Most of SEO: How
to Bring Customers to Your Door

A majority of people who visit company websites get there because the site comes up in search results. Learn tips on how to improve your ranking organically.

Content Marketing: Creating A Connection with your Customers

Content Marketing is designed to bring customers to you and create a connection that can lead to real, lasting relationships — and ultimately to higher sales.

Finding + Landing
the Perfect Hire

Here’s how a great hiring strategy and smart technology can help you reach, attract, and retain great employees.


For the latest updates in digital marketing and company news.

How to Write a Press Release

Organic Search and Pay Per Click tips to grow your business

5 Ways to Improve Your Website RIGHT NOW! [FREE DOWNLOAD]

Beyond the Home Improvement Boom!

Home Improvement Companies Continue to Experience Revenue Growth During COVID

WEBINAR: Building a Pathway to Continued Growth

Website essentials: Building your digital “storefront”

Why you need Google My Business in your Marketing Toolbox

Lehighvalleylive sets the ‘tone’ for award winning political journalism

Keys to an Effective Content Marketing Strategy

If content is king, context is the kingdom

RALLY4LEHIGHVALLEY To Support Local Businesses

Capitalizing on voice search


All clear to re-open. Now what?

$10 Million Matching Grant Pledge

Google Announces Changes to Search Ranking Signals

FREE DOWNLOAD: Marketing in the Age of Uncertainty

Navigating Vertical Restrictions on Facebook Real Estate Ads

Search Visibility in Uncertain Times

Content Development in an Age of Uncertainty

In time of crisis, reach your customers and community where they are.

Email Marketing Best Practices

Building Awareness & Audience Through the Power of Content Marketing

Social Media: Organic vs Paid

Build Your Employer Brand and Help Your Recruitment Efforts

Employer Tactics to Recruit Millennials

5 Tips for Recruiting Top Talent

Social Media 101

Online Reviews: The New Word of Mouth

Support Real News

The Value of Aligning with Premium Publishers

Lights, Camera, Action – Why Video Should Take the Spotlight in Your Marketing Strategy

MatchCraft Awarded Platinum Industry Excellence by Search & Information Industry Association

Bing Honors MatchCraft with ‘Global Growth Hacker of the Year Award’ for 2018

Spotlight on Social Media Marketing: Lead Ads

Back to basics: Website & Search Engine Optimization (SEO) tips

Location Based Targeting: Right People, Right Place, Right Time

Look-alike Audience Modeling: Finding New Customers Online

The Importance of Balanced Audience Targeting

Six Tools to Help Better Understand your Business

Advance Digital wins 2015 Microsoft Digital Advertising Partner of the Year