Employer Tactics to Recruit Millennials - Greater Lehigh Valley Marketing Resource

Millennials—the generation born from the 1980s to 2000s—have now entered the workforce. When it comes to what they are looking for in a career, they are not so different than the generations before them. They look for the same variety and security in their careers. They want to be proud of the organization they work for. Most have every intention of continuing their career and remaining loyal to the organization they choose. When it comes to how they are looking for a career, that is where millennials differ from generations before them. Here are 5 ways you can effectively reach this important group of potential recruits.

Engage with them

Millennials have grown up in a world filled with electronics, the Internet, and the ever-changing social media networks. Meet them where they are comfortable and engage with them through the platforms they are using every day, such as Facebook, Twitter, and LinkedIn. Studies have shown that 92% of companies are using social media for hiring—and that three out of four hiring managers will check out a candidate’s social profiles.¹

Keep your webpage and social media outlets up-to-date

Nothing says “we don’t care” more than an outdated website or a social media feed that hasn’t been updated in months. If you can’t take time to show off your business and create a strong online presence, why should a potential new employee invest their time into your company? In addition to keeping your online presence fresh, make sure your website is mobile-friendly. Nearly 90% of job seekers use a mobile device to find a new career opportunity.²

Sell yourself

Today, we are living in a candidate-centric market. Companies no longer hold all the cards and are putting more time into selling themselves to candidates. Millennials are searching for companies with a strong reputation, solid community presence, a transparent work/life balance and clear goals. It’s all about branding! 80% of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent.³

Build a relationship

The candidate you invested time in didn’t pan out as expected. That’s okay! Use that experience to maintain a relationship. Millennials will be the first to express to their friends and co-workers about an experience they had with an interview process, negative or positive. Make their experience a good one. Word of mouth goes a long way!

Do not be afraid of technology

Technology is expanding at a fast pace. If they are going to meet the expectations and demands of millennials, recruiters must must be on top of the ever-changing technology world. Web interviews are no longer a thing of the future—they are the present. In fact, video technology is being used by 60% of hiring managers and recruiters. A survey of 506 companies showed 47% use video interviewing to shorten the hiring timeframe, and 22% would consider it for interviewing candidates that aren’t local.⁴ Using a video interview can go hand in hand with office branding. Millennials connect video interviewing with a company that is up-to-date and moving forward with technology.

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