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LEARN MORE ABOUT YOUR SPECIALTY’S HEALTH TRENDS AND DATA
*Estimated monthly searches
The healthcare journey is ever changing.
People seeking care are smarter and more prepared than ever. They research symptoms, compare care options and study online reviews before they call or book an appointment online.
Healthcare and digital consumerism have accelerated new norms in healthcare consumer expectation. Healthcare consumers arrive with higher expectations for quality care, accessibility, communication, and personalized experiences.
Position your marketing strategy for success.
Have you set well-defined goals and measurable objectives? An effective marketing strategy will drive patient growth in today’s challenging landscape which includes the rise in consumer self-advocacy and growing competition from retailers entering or expanding their healthcare offerings.
Healthcare Content Marketing:
Developing a Successful Strategy
Thursday, April 28
Lehighvalleylive Marketing helps position your healthcare business for success.
Our healthcare specialists use data-driven insights to develop effective marketing programs with ongoing campaign optimization to maximize ROAS. We can help create impactful content marketing that resonates with your key target audiences, and builds trust in your expertise and your team.
STRATEGY STARTS
WITH DATA
Our first-party data, layered with carefully selected healthcare marketing data derived from healthcare provider sources, is combined to develop insights at the foundation of your marketing strategy.
CONTENT DRIVES
YOUR STORY
Dedicated healthcare content writers and content strategists position your brand and practioners as credible experts in the field. Developing trust through vairied content channels – website, social, video – builds a lasting impression with patients.
TARGETING CONNECTS
THE RIGHT AUDIENCE
Connecting your marketing messages with the right audience allows your strategy to make the greatest impact with your most desired healthcare consumers and existing patients.
Working with NJ Advance Media, means you also benefit from the expertise of our parent company, Advance Local, and our national marketing team, Advance 360 Healthcare. This powerful combination is the pillar of our marketing expertise and strength.
5 Marketing Strategies
Driving Patient Volume and Growth in 2022
WEBSITE & SEO Your website is often a consumer’s first encounter with your brand. By delivering a positive user experience you improve your chances of being considered by consumers and search engines alike. A sound user experience also drives greater conversions, patient trust and retention. Is your website maximizing its potential? Check out this informational webinar Influencing the Patient Journey: Healthcare Website and SEO Checkup.
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SEM & SOCIAL MEDIA LEAD GENERATION ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
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VIDEO STORYTELLING ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
HEALTHCARE MARKETING SUCCESS STORIES
GET YOUR HEALTHCARE MARKETING PROGRAM ON THE RIGHT TRACK.
Connect with a lehighvalleylive Healthcare Marketing Consultant today.
