Branding, Targeting & Referrals

As more patients and caregivers take a more proactive role in advocating for their health and wellbeing, so too do they proactively go online to research the options.  This informed audience means physicians and healthcare facilities must step up their efforts to be present throughout the patient quest for information and ensure their positive stories will be found. 

 Lehighvalleylive.com + The ExpressTimes can be a partner in sharing your story.  Our expertise in health care marketing can help support you identify and reach prospective patients and build referral networks with other physicians,  healthcare providers., and ancillary businesses. 

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Make patient and referral connections. We have access to best-in-class technology and healthcare-specific third-party data that will help match physician practices and specific lines of service to the appropriate patients and their needs. 

Engage real patients. Your goal is to attract new patients, not random internet visitors that result in useless metrics. We’ll focus on your optimal target audience to share your story and brand with so they come to you for care.

Demonstrate your Expertise. Use your marketing platforms to position your practice and physicians as leaders in their discipline.  Beyond brand awareness, you must teach and consult when connecting with potential patients.  What procedures and techniques make you stand out from others? How have you changed lives?  What are the key things a patient should know about treatment options?    Our marketing expertise will help you meet your goals.

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