As Google develops a deeper and better understanding of content, businesses must carefully consider their audience and how they can tailor their website content more precisely moving forward.

Google’s 2019 Bert update helps the search engine to better understand the natural language a searcher is using in queries. Direct advice from Google is “rather than chase the latest SEO trends, it’s more important to ensure a site has fast speeds, useful links, and well-written content.”

Content needs to move beyond keyword targeting and consider contextual search…

More than ever, a diverse Content Marketing plan is an essential component of an effective digital marketing strategy. In addition to quality, content needs to move beyond keyword targeting and consider contextual search to help the user get faster and more accurate results based on their search query.

Opportunities

To give our clients the best opportunities to “tell their story” and place their brands in front of the right audience at the right time, we offer several options all centered around quality and engaging content.

  • SEO content solutions including web-page content and blog content, researched, written, and implemented by our team of SEO content experts.
  • Sponsor Content solutions including Social Media promotion, researched and written by our specialized content marketing writers.
  • A combination of blog content, sponsor content, social media promotion, and promotion in The Greater Lehigh Valley’s trusted news and information brands online and in-print.

Contact us and let’s explore how we can help.

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