HOW WE DO IT
Powering Your Performance
Producing the right message and targeting the right audience at the perfect time has become more important and more complex in light of the vast array of marketing tools and channels from display and print ads to social media and search marketing.
Lehighvalleylive.com + The Express-Times presents a multichannel approach to advertising and media. Using marketing attribution metrics, we determine what works, what doesn’t, and map out the best path towards success. Our sophisticated analytics are customized to your specific needs and targeted audience to help achieve maximum impact.
Digital Display Advertising
Your brand and message can benefit from our “halo”—transfer the trust and loyalty we’ve built over generations onto your brand.
Increase brand awareness, strengthen credibility, and engage local readers through the power of lehighvalleylive.com + The Express-Times.
Search Engine Marketing
Paid search can help you put your business in front of in-market consumers when they are most likely to make their ultimate decision.
Search Engine Optimization
From their first search to the moment they’re ready to buy, make sure your brand is present when consumers are on the path to purchase.
Establish business and your team as thought leaders in your industry to build awareness and trust.
Social Media Marketing
Engage consumers in a channel that offers personal, one-to-one communication at every stage in the path to purchase—and even post-purchase.
Deliver personalized messages directly to a prospect’s inbox, where they’re bound to be noticed and read.
Video messaging is taking over the internet—and your strategy needs to be ready. Let us help you make a strong, visual connection.