Measure What Matters
It's Not Just About the Click
In a world overrun with data, success belongs to businesses with access to the right numbers—those that yield actionable insights.
Lehighvalleylive.com has more than 8.7 million page views and over 2 million unique visitors every month, so it should come as no surprise that we own the largest first-party data set in the region.
We have the analytical capability to help improve your understanding of your current and potential customers: Where they are, which devices and channels they use, what they respond to, and their brand sentiments. Utilizing our data and research insights, our team can help you develop marketing campaigns the deliver measurable results throughout the consumer journey.
Source: Google Analytics. 6-month average. July 2020
Analytics & Optimization
Learn how the power of attribution helps you focus on using the right channels and messaging that deepens engagement, creates business efficiencies and drives conversions.
Data Management & Enhancement
Don’t let data overwhelm you. We’ll help you identify numbers that matter and create effective strategies around them.
Information is power. Our in-house researchers can give you the insights you need to make smart decisions and stay competitive.